The first ever cryptocurrency for artists, by Tatiana Moroz.
TATIANACOIN is the first ever musical artist coin. The coin is a unique digital currency built on top of Bitcoin. As an independent artist, I wanted to solve problems connecting with my fans and supporting my music career.
TATIANACOIN is the alpha for the concept of Artist Coins.
Think of artist coins as digital gift certificates or a type of token that you can hold in a digital wallet. These coins can be redeemed for backstage access, music, merchandise, held onto for future rewards, and they can even be traded or sold with other music fans. They allow an artist to gather support from their community through long-term fundraising. Imagine, as a fan, becoming that much more entwined with the careers of your favorite musicians, visual artists, and other content creators! Artist coins will allow you direct messaging, streaming, and support functions between artists and fans.
In 2014 I launched the very first artist coin, Tatiana Coin. The history of the artist coin begins with my first passion, music. I am a singer-songwriter from NJ that attended Berklee College of Music in Boston. After college, I moved to NY and was soon managing some of the top recording studios in the city like Chung King, Quad, and Premier. These were cool jobs, no doubt. However, I noticed how getting into the studio wasn’t always about talent, it was about money. I knew many great musicians that couldn’t get the major label funding, so even though they were really talented, it didn’t matter much. I grew up on good music, so I worried and wondered. What would be our legacy if only repetitive, generic pop was being played for the people?
Meanwhile, I started doing a lot of peace activism, and making sure my own music had a message. I garnered a lot of success playing at different rallies and protests around the country and really found my niche. However, trying to change the world through the political process was sort of a dead end. Enter Bitcoin.
Bitcoin was something that could help equalize the playing field. It was strengthened by its peer to peer network. That meant no centralized point of failure, which means no boss screwing it up or rigging the game. This was a currency that had to play by the rules, and wasn’t manipulated by a central bank. It’s network is a public ledger that could store all kinds of information, such as property rights, digital rights, smart contracts, payments, and more. This allowed for greater speed and transparency. It provided virtually free access to this global currency to anyone who had a cell phone or an internet connection, even in the most remote parts of the world!
By the time I met Adam B Levine from Let’s Talk Bitcoin in January 2014, we were both thinking: What could Bitcoin mean for music? So in late March, we put together a great core team and got started. We chose the Counterparty protocol, which is a set of rules built on the Bitcoin blockchain. The Artist Coin was basically an experiment where the crowd sale concept meets cryptocurrency (sort of like IndieGogo or Kickstarter coupled with Bitcoin). As the user donates, they would get their Tatiana Coin. Fans holding TC could spend these digital gift certificates by trading their TC for special prizes. It allowed me to connect with my supporters directly, while also creating a personally branded incentive and reward system for holders to talk about my work.
You could redeem your TC for members only rewards including autographed memorabilia, advanced copies of music, swag, and access to exclusive events. We were even offering custom music, house concerts, and sponsorship opportunities!
Developing the methods in which Tatiana Coin could be used was tricky. No one had ever done this, so getting the basic functionality and tools built meant we were starting from scratch. That was definitely part of the fun, because we created tools for the artist, by an artist! I liked being the guinea pig, though it could be frustrating. Thank God for the Tokenly team! A lot of what we were developing was open source. I soon learned that meant everyone was contributing and improving what was being build. We all had to be patient to get it right (something I had a hard time with!).
What developed out of this organic experiment is really compelling. I was able to fund my 3rd album tentatively titled “Keep the Faith”, and now I’ve begun creating custom content for my fans. I am selling more coins for marketing expenses and promotion. I don’t have to be locked into one sale, and secondary markets may emerge. When I need to sell more coins, I can set my price and suggest new projects and goals. I am creating an economy around my music on my terms, but with ample freedom and engagement with the world.
Our goal is to let other artists connect directly and creatively with their fan base through the power of artist coins. I hope more people join me on this exciting journey into the unknown world of Blockchain!
My 3rd studio album tentatively titled “Keep the Faith” with 12 new original songs is fully mixed and nearly ready for release! We were even able to capture some awesome video footage, and we are working on editing the content. This album was funded completely by the support of Tatiana Coin and cryptocurrency since the project’s launch in June 2014. All that is left is final mastering and devising proper marketing strategies for the album’s release. Estimated goals will be outlined soon, but the token sale is ongoing. I really look forward to sharing this experience with others, and have already started doing so through public blog postings, and some postings only for holders of Tatiana Coin. I want others to see the marriage of blockchain with music as an incredible opportunity!
By funding my music with Tatiana Coin, you are joining a new movement that allows passionate fans to directly support artists in a unique, fun, impactful, and engaging way. You are helping me create music that spreads the message of freedom, liberty, voluntary interaction, equal access, and love through technology, education, and the innovative use of the blockchain. For as long as I can remember, it has been my goal to sing for the soul of humanity. My songs encourage discussion about what the future holds for us, and how cryptocurrency can help the disenfranchised all over the world. There is a focus on liberating people through entrepreneurship, charity by enabling your fellow man, and taking the currency control away from the war machine. If you are a person in a third world country, you no longer have to ask permission to support yourself and store your wealth. Anyone will be able to start a business! People no longer have to spend 5-30% of their money on transaction fees sending money to their families overseas. If your country is printing money out of thin air, you are no longer binding your financial future to the whims of the banking overlords. You can store your wealth to ensure the safety of your family.
Artist Coins will mark the start of a decentralized music revolution! Imagine artists being able to organically grow and directly reach their fan base without the influence of third party vendors that may not have the artists’ best interests in mind. The possibility for smart property creation, the streamlining of legal services, decentralized autonomous corporations, and more are now a reality of today. Now anyone will be able support businesses and causes they believe in. What other ways can we free mankind via the blockchain? We are at the very beginning of a new era. We can shape what that will look like right now!
If you are unable to contribute at this time, help spread the word on what bitcoin can do for artists and the larger community. Are you on Facebook, Twitter, or Instagram? Do you have a newsletter, a website, a radio program? You can help us build the community through the engagement of your family and friends.
And of course, don’t forget to buy your TatianaCoin!